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Presenter Bios Last Updated: Jul 27, 2016Welcome and Introductory Remarks Gerardo Corrochano, Colombia and Mexico Country Director - World Bank Pablo Kuri-Morales, Undersecretary of Prevention and Health Promotion – Ministry of Health, Mexico Lorena Guillé Laris, Director - Cinepolis Foundation, Mexico Alberto Begné Guerra, Undersecretary of Crime Prevention and Citizen Participation - Ministry of Interior, Mexico Arianna Legovini, Manager - World Bank Development Impact Evaluation The Theory of Change of Behavior Change Campaigns and Common Challenges Chair: Jacqueline Devine, Head of World Bank Behavior Change Community of Practice This session will discuss main theories of change of behavior change campaigns and will be a facilitated discussion within each project to identify the challenges in promoting changes in behavior outcomes under such theories.

Presentation Maximizing the Effectiveness of Behavior Change Campaigns (BCC) through Behavioral Research Chair: Vincenzo di Maro, Senior Economist Flaura Winston, Scientific Director - The Children’s Hospital of Philadelphia, and Professor - University of Pennsylvania: Effective Health BCC Cases in the US Presentation Johanna Blakley, Research Director - USC The Norman Lear Center: Leveraging mass media entertainment for behavior change Presentation Noam Angrist, Founder - Young1ove: Calibrating Effective HIV behavior change camaigns in Sub-Sahara Africa Presentation Impact Opportunities 1: Using Television Soaps for Behavior Change Chair: Victor Orozco, Economist - World Bank Suzanne Duryea, Principal Researcher Economist - IADB: The Effects of Soaps on Fertility Rates in Brazil Presentation Eliana La Ferrara, Professor - Bocconi University: The Effects of MTV Shuga on risky sexual behaviors and gender-based violence in Nigeria Presentation Lindsay Branham, Co-Founder - Discover the Journey: Mobile Cinema Screenings in a psychosocial intervention in the Democratic Republic of Congo Presentation Impact Opportunities 2: Behavioral Science in Development Chair: Kevin Croke, Economist - World Bank Varun Gauri, Head of the World Bank Global Insights Initiative: Behavioral Economics in the World Bank Presentation Juan Jose Miranda, Economist - World Bank: Behavioral applications for water conservation in Costa Rica Presentation Josh Graff Zivin, Professor - UC San Diego: Behavioral applications for Energy conservation in the United States Presentation Introduction to the Group Work Clinics & Group Work Clinic I Moderator: Laura Costica, Mexico DIME Field Coordinator Presentation Participants will work in groups.

From May 16-20, 2016 the Development Impact Evaluation (DIME) delivered an impact evaluation workshop in Mexico City, Mexico, aligning researchers, practitioners and producers from entertainment hubs including Hollywood, Nollywood and Bollywood to design and evaluate behavior change campaigns under a new DIME program: Entertainment Education.

The workshop was led by DIME in collaboration with the Inter-American Development Bank.

Chair: Arianna Legovini, Manager-DIME World Bank - Kate Folb, Director - USC Hollywood Health & Society - Richard Warburton, Campaign Director - MTV Staying Alive Foundation - Deborah Jones, Executive Producer-Search for Common Ground - Aidan Coville, Economist-World Bank - Maria Elena Figueroa, Evaluation Director-Johns Hopkins Center for Communication Programs Group Work Clinic II: Designing evidence based interventions, Establishing a Results Chain, discussing Research Questions Moderators: Impact Evaluation Specialists This session will (i) Discuss incorporating evidence based interventions into their project design in order to maximize impact; (ii) Establish a results chain for the chosen project.

The proposed design will be recorded in the project’s Power Point template. Measuring session 2: Innovative Ways of Measuring Impacts and Behavior Change Chair: German Sturzenegger, Water and Sanitation Senior Specialist-IADB - Edgar Valle, Lead Researcher-SIMO Consulting: Measuring Stress, Memorability and Likeability of Characters - Christina Barstow, University of Colorado at Boulder, Using sensor technologies in water and Sanitation - Ignez Tristao, Social Protection Economist Senior Specialist - IADB, “Behavior change in indigenous communities: better nutrition in Chiapas” Project Evaluation Proposals: Group Presentations Moderators: Impact Evaluation Specialists Project teams will present their results to the plenary group using the Power Point presentation they have been preparing on Days 2-4 (5min/team).

Systematic reviews of these campaigns from risky sexual behavior to handwashing persistently show little or no effect on behavior.

Storytellers, behavioral scientists can make behavior change campaigns more effective.

The objective of this workshop is to provide participants with tools that would help them design effective mass media behavior change campaigns and impact evaluations for their own projects.

The workshop will introduce cutting-edge techniques of impact evaluation and new measurement instruments, will build an understanding of their importance for policymaking and program design, and, using a hands-on approach, will equip participants with skills like constructing a results chain and applying impact evaluation and measurement techniques to their own projects.


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