It’s the same on POF: Now we’re not going to make any snarky comment about these headlines (but seriously, they’re awful, don’t use them).
We just want you to see where they are and what they look like.
Below are some mistakes to avoid (and, sadly, actual headlines we’ve seen). That’s why you’re on a dating site: because you’re looking to meet a woman.
Some sites, such as Match.com, let you choose a long screen name and a long tagline.That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.You whispered something to the person next to you, and at the end of the chain, you compared what you started with to what the last person heard. You may notice a bit of Telephone in how your tagline gets posted.You need to check to make sure that the site didn’t turn your tagline into a scarlet letter.(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.(Yes, we’ve seen it, we just wish we hadn’t.)Your headline isn’t the place to advertise that you’re only in the market for a friend with benefits. If you’re not looking for something serious, that’s fine.But you’ll get better results if you keep the vibe on the up-and-up.This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?