What it means specifically depends on the job: a salesperson who just won't take no for an answer; a hacker who will stay up till AM rather than go to bed leaving code with a bug in it; a PR person who will cold-call New York Times reporters on their cell phones; a graphic designer who feels physical pain when something is two millimeters out of place.Almost everyone who worked for us was an animal at what they did.March 2005(This essay is derived from a talk at the Harvard Computer Society.)You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible.
An idea for a startup, however, is only a beginning.
Microsoft's original plan was to make money selling programming languages, of all things.
Their current business model didn't occur to them until IBM dropped it in their lap five years later.
A startup that does all three will probably succeed.
And that's kind of exciting, when you think about it, because all three are doable. And since a startup that succeeds ordinarily makes its founders rich, that implies getting rich is doable too. If there is one message I'd like to get across about startups, that's it.