'We may never meet but he said he was sending me the gifts as insurance for a future relationship.’ Others have paid to fly her to Dubai. We call it living in the sugar bowl.’ Helen Croydon, a 34-year-old writer and broadcaster from London, believes that no matter how emancipated we are, at a primal level women like to be 'spoiled’ and men to spoil.
'Cavewomen’s children would survive if a man could share his resources.
On gold-digging websites the talk is of no-strings 'arrangements’. Founded 10 years ago, Seeking Arrangment now has a million members on its American site and 100,000 in Britain.
I used to ring him about business and he gave me great advice.’ There’s also been a businessman in Hong Kong, whom Howarth has never met, but who recently sent her an i Pad.
With a couple of clicks you can inspect the 'sugar daddies’.
There’s 'Rico’ based in Lucerne, photographed on a tropical beach in sunglasses and tagged 'I have an interesting life’.
The rich (and sometimes married) men she met took her to London’s best restaurants, flew her first class to New York and Aspen and, in scenes reminiscent of the film Pretty Woman, when Richard Gere takes the prostitute played by Julia Roberts on a shopping spree in Rodeo Drive, paid for splurges at Prada.
When she later joined Seeking Arrangement, matters became even more blatant, with Croydon’s dates regularly handing her bundles of cash in return for her company. There has to be a genuine attraction and an element of wooing for there to be sex.