"Online dating used to be a strictly matrimonial endeavor," says Spira.
This is likely because an initial message serves mostly to make your profile available to the other person.
"I equate online dating to looking for a job," says Julie Spira, cyber-dating expert and author of The Perils of Cyber-Dating.
"You'd want a rock star résumé for your perfect dream job, and you should feel the same way about your online dating profile." And the profile is just where it starts—we have plenty of expert tips, from sending the perfect first e-mail to picking your first date location.
If someone is new to a site, his or her profile is often featured in the community and the person becomes inundated with e-mails.
So, assume that your interest hasn't had time to open your message.