Global Personals is one of the UK's largest internet dating companies.
Ryan Pitcher and Tom (not his real name - he does not want to be identified) were recruited to join Global Personals' 30-strong team of "pseudos" - a dedicated team of staff whose job it was to set up and run fake profiles on the company's network of sites.
South Carolina football great George Rogers talks about the job Gamecock coach Will Muschamp has done with the program after two seasons.
The team members would scour social networking websites and steal people's photos to use on their fake profiles.
Ryan said: "You'd take Helga from Iceland and make her into Helen from Manchester and write a profile.
Sexy sultry voices with personalities to drive your libido over the edge.
And best of all, the site is so big that you'll meet tons of people from your city who love sex just as much as you do.