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What was once taboo and unusual is so commonplace that for some, it's strange to meet a date in person before making any online connection.

"I found that people don't approach people as much when they're in person when you go to bars," Murray says.

Wang cautions that this kind of approach to dating lets users act like they are shopping, which isn't necessarily a good thing.

To avoid personalized advertising based on your mobile app activity, you can install the DAA’s App Choices app here.Filters let users set preferences for age or location, and some services allow daters to search for matches by interests, religion or occupation.Zoosk has found that people who use filters receive fewer replies to their messages.Online dating went mainstream years ago, but new research suggests the amount of young adults looking for love on the Internet has grown threefold since 2013.The young adult demographic — ages 18 to 24 — has experienced the biggest uptick in online dating activity in the past three years, according to the Pew Research Center. To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads.Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices."I do think the romance and the magic sneaks in there no matter what," Murray says."If you really care about someone and you meet them there's going to be these indefinable moments ...Murray says that people who turn their filters off tend to have longer conversations with their matches."Maybe what this is saying is that the perfect person doesn't live next door," Murray says.

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