At that time, Nintendo president Satoru Iwata felt that by developing mobile titles, they would "cease to be Nintendo" and lose their identity.
By 2014, the company recognized that the growth of the mobile market was impacting their financial performances, with sales of its hardware and software declining greatly and posting a 0 million loss for the financial year.
The game was produced by series creator Shigeru Miyamoto, and was developed primarily by the same team that had developed New Super Mario Bros.
for the Nintendo DS, featuring many similar gameplay concepts adapted for ease of mobile controllers.
Super Mario Run can be downloaded for free, giving players access to the first three levels, and the remainder of the game can be unlocked following a one-time payment, eschewing the traditional microtransaction approach used by smartphone games.An update released in April 2017 raised the maximum cap number of Toads from 9,999 to 99,999, while also allowing players to use Miitomo via their Nintendo Accounts to customize their Mii icons, including implementing any costumes they own.Additionally, players can now add friends already registered on their Nintendo Account, and support was added for Game Center and Google Play Games achievements.They had noticed that these players, in racing through the various Mario games, never let go of the forward direction control, effectively making Mario run all the time, and considered how to allow all players to have that experience.Similarly, they observed speedrunners were adept at performing certain types of difficult timed jumps that enabled quick completion times; Nintendo included special blocks that players would encounter in Super Mario Run to easily complete similar jumps, so that they could "give even beginner players an opportunity to get a taste for what's fun about the more skilled style of Mario play," according to Miyamoto.The game represents one of Nintendo's first games developed for mobile devices, and one of the few instances that a game in the Mario series was officially released on non-Nintendo hardware.Super Mario Run features four principal game modes: the core game where the player controls Mario or other characters as they automatically run across the screen while timing jumps to collect coins and other awards, a Toad Rally where players compete against ghosts of other players, Remix 10 where players complete altered versions of levels from the core game, and a Mushroom Kingdom area for players to expand using coins and other collectibles from the other game modes.Unlike many other mobile games that use a free-to-play approach, Super Mario Run is offered as a free demo with a fixed price point to unlock the rest of the game's remaining content.Super Mario Run received generally positive reviews by critics.This concept was fleshed out further as part of New Super Mario Bros., but led to the idea of a simply-controlled game.Nintendo was also inspired by speedrunners, according to Miyamoto.